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NICOLE WU • PORTFOLIO •

About Me

I am a student at the University of Waterloo, currently pursuing a degree in Global Business and Digital Arts.

I explore the intersection of visual design, technology, and storytelling — creating digital experiences that balance creativity, usability, and strategic thinking.

Future Goals & Development

SHORT TERM

LEARN
  • Conduct a comprehensive skills gap analysis
  • Define and refine my personal artistic style
LIFE
  • Maintain hydration (1+ bottle/day)
  • Ensure consistent 7-hour sleep schedule

LONG TERM

CAREER
  • Build a robust professional network
  • Master Cinema 4D (C4D) for 3D design
LIFE
  • Achieve a sustainable work-life balance
  • Achieve fluency in Japanese

Fluent

English / Mandarin / Cantonese

Currently Exploring

Japanese / French

Creative Compass

A visual map of the disciplines, tools, and processes that shape my design practice. Hover over coordinates to discover my methodology.

VISUAL DESIGN UX / EXPERIENCE WEB DEV CONTENT & MEDIA STRATEGY

Visual Design

Creating comprehensive visual languages, editorial typography structures, and identity frameworks across digital canvases.

Core Tools
Adobe Creative Suite Figma Procreate Typography Systems Layout Composition
Main Featured Case Studies
  • Premier Protein Rebrand
  • Bur Oak Yearbook

UX / Experience

Architecting user journeys, analyzing system accessibility behaviors, and prototyping interaction patterns rooted in design heuristics.

Core Focus
Figma Advanced Prototyping User Research & Personas Heuristic Evaluation Service Blueprints Wireframing
Main Featured Case Studies
  • ER to Home
  • CanTalk Mobile App Design

Web Development

Bridging creative assets with crisp front-end layouts and micro-interactions using flexible, semantic frameworks.

Core Stack
HTML5 / CSS3 JavaScript ES6 Framer Interaction Squarespace Architecture HTML Canvas & p5.js Responsive Heuristics
Main Featured Deliverables
  • Pixel-Style Interactive Web Game (TBC)
  • Personal Portfolio Space Engine

Content & Media

Orchestrating story-driven creative paths, capturing movement, and managing tone production timelines from concept to post-production.

Core Capabilities
Cinematic Shoots Storyboarding Premiere Pro & After Effects Sound Design & Color Grading Midjourney & Firefly Workflows
MainFeatured Work
  • Antique in Times (Documentary Film)
  • A Silent Portrait (Narrative Short Film)

Strategy & Operations

Aligning creative decisions with commercial environments, managing live marketing loops, and tracking agile campaign metrics.

Core Competencies
E-Commerce Management Live Broadcast Marketing Agile Team Collaboration Market Repositioning (SWOT) Client Workflow Optimization
Professional Practice
  • SILKYO Core Operations
  • iDIG Marketing Client Campaigns

Work Experiences

JUN 2026 - SEPT 2026

iDIG Marketing

Content Designer & AI Researcher

  • Supported content creation for client campaigns by producing visual assets and helping shape digital marketing materials.
  • Assisted with brand-focused social media content and website creative updates to strengthen online presence.
  • Researched emerging AI tools and explored practical ways to streamline creative workflows and content production.
SEPT 2024 - JUN 2026

SILKYO

Live Product Host, Web Manager, Visual Content Creator

  • Championed product promotion via live streaming, delivering persuasive presentations that drove significant sales growth and enhanced customer loyalty.
  • Spearheaded comprehensive e-commerce operations, optimizing digital storefront performance and implementing data-driven strategies to maximize conversion.
  • Created high-impact, cohesive visual content—spanning photography, videography, and graphic design to strengthen brand identity across all digital and social platforms.
OCT 2022 - MAY 2023

Bur Oak Secondary School Yearbook 2023

Designer & Photographer

  • Designed creative and cohesive page layouts using design software to document school milestones.
  • Captured high-quality photographs of school events, sports, and student life for publication.
  • Collaborated with the creative team to meet strict printing deadlines and ensure visual consistency.
JUL 2022 - AUG 2022

CICS Immigrant Youth Centre

Summer Camp Counselor

  • Coordinated events and supervised participants to ensure a safe, inclusive environment for immigrant youth.
  • Collaborated with program staff on schedule planning, materials preparation, and on-site support.
JUN 2021 - AUG 2021

CICS Immigrant Youth Centre

Video Editor

  • Collaborated with staff to shape visual narratives that reflected CICS’s mission and values.
  • Organized raw footage, applied transitions and effects, and optimized content for web and social platforms.