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NICOLE WU • PORTFOLIO •

About Me

I'm a Global Business and Digital Arts student at the University of Waterloo, working across product design, visual communication, web, media production, and marketing.

My practice sits at the intersection of design, technology, and strategy — combining research, storytelling, and hands-on production to turn ideas into thoughtful digital experiences.

From October 2026 to February 2027, I'm studying abroad at Kyoto University in Japan through an academic exchange program, expanding both my creative perspective and cross-cultural experience.

Education

2023 - PRESENT

University of Waterloo

Bachelor of Global Business and Digital Arts

  • Multidisciplinary program combining design, business, technology, digital media, and user experience.
OCT 2026 - FEB 2027

Kyoto University

Academic Exchange Program — Japan

  • Studying abroad through an international exchange focused on expanding my academic, creative, and cross-cultural perspective.

Future Goals & Development

NOW

DESIGN
  • Refine my multidisciplinary design practice and visual voice
  • Strengthen product thinking through research and prototyping
EXPLORE
  • Learn from design, culture, and everyday experiences in Japan
  • Continue developing Japanese language skills

NEXT

CAREER
  • Grow through multidisciplinary design and creative technology roles
  • Build work that connects visual craft with strategic thinking
LEARN
  • Expand into 3D and motion design workflows
  • Keep building stronger systems for research, storytelling, and execution

Fluent

English / Mandarin / Cantonese

Currently Learning

Japanese / French

Creative Compass

A visual map of the disciplines, tools, and processes that shape my design practice. Hover over coordinates to discover my methodology.

VISUAL DESIGN UX / EXPERIENCE WEB DEV CONTENT & MEDIA STRATEGY

Visual Design

Creating comprehensive visual languages, editorial typography structures, and identity frameworks across digital canvases.

Core Tools
Adobe Creative Cloud Figma Procreate Typography Systems Layout Composition
Main Featured Case Studies

UX / Experience

Architecting user journeys, analyzing system accessibility behaviors, and prototyping interaction patterns rooted in design heuristics.

Core Focus
Figma Advanced Prototyping User Research & Personas Heuristic Evaluation Service Blueprints Wireframing
Main Featured Case Studies

Web Development

Bridging creative assets with crisp front-end layouts and micro-interactions using flexible, semantic frameworks.

Core Stack
HTML / CSS JavaScript Framer Interaction Squarespace CMS HTML Canvas & p5.js Responsive Heuristics
Main Featured Deliverables

Content & Media

Orchestrating story-driven creative paths, capturing movement, and managing tone production timelines from concept to post-production.

Core Capabilities
Cinematic Shoots Storyboarding Premiere Pro & After Effects Sound Design & Color Grading Midjourney & Firefly Workflows
Main Featured Work

Strategy & Operations

Aligning creative decisions with commercial environments, managing live marketing loops, and tracking agile campaign metrics.

Core Competencies
E-Commerce Management Live Broadcast Marketing Agile Team Collaboration Market Repositioning (SWOT) Client Workflow Optimization
Professional Practice

Work Experience

JUN 2026 - SEPT 2026

iDIG Marketing

Content Designer & AI Researcher

  • Supported content creation for client campaigns by producing visual assets and helping shape digital marketing materials.
  • Assisted with brand-focused social media content and website creative updates to strengthen online presence.
  • Researched emerging AI tools and explored practical ways to streamline creative workflows and content production.
SEPT 2024 - JUN 2026

SILKYO

Live Product Host, Web Manager, Visual Content Creator

  • Hosted live product sessions and presented jewelry collections in an engaging, customer-focused format.
  • Managed e-commerce content, product updates, and storefront presentation across the brand's digital channels.
  • Produced photography, video, and graphic content to maintain a consistent visual identity across web and social platforms.
OCT 2022 - MAY 2023

Bur Oak Secondary School Yearbook 2023

Designer & Photographer

  • Designed creative and cohesive page layouts using design software to document school milestones.
  • Captured high-quality photographs of school events, sports, and student life for publication.
  • Collaborated with the creative team to meet strict printing deadlines and ensure visual consistency.
JUL 2022 - AUG 2022

CICS Immigrant Youth Centre

Summer Camp Counselor

  • Coordinated events and supervised participants to ensure a safe, inclusive environment for immigrant youth.
  • Collaborated with program staff on schedule planning, materials preparation, and on-site support.
JUN 2021 - AUG 2021

CICS Immigrant Youth Centre

Video Editor

  • Collaborated with staff to shape visual narratives that reflected CICS’s mission and values.
  • Organized raw footage, applied transitions and effects, and prepared content for web and social platforms.

Certifications & Awards

AI FOR DATA ANALYSIS

Google (Coursera) • 2026

AI FOR APP BUILDING

Google (Coursera) • 2026

AI FOR CONTENT CREATION

Google (Coursera) • 2026

AI FOR BRAINSTORMING & PLANNING

Google (Coursera) • 2026

AI FUNDAMENTALS

Google (Coursera) • 2026

AI FOR WRITING & COMMUNICATING

Google (Coursera) • 2026

BASICS OF MODERN STATISTICS & ANALYSIS

University of Waterloo (WatSPEED) • 2026