A digital memory archive designed to help people move beyond simply storing photos and instead reflect on the moments behind them.
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BET 350 — Technology Entrepreneurship
UX/UI Designer & Researcher
People accumulate large photo libraries, but the experience of saving images does not always help them revisit, organize, or reflect on the meaning behind those moments.
Reframe a digital archive as a reflective experience rather than just another place to store media.
The core decision was to treat memories as stories rather than isolated photos. Instead of focusing the experience on folders and storage, Memento emphasizes context, emotional value, and the journey around each memory.
The customer profile helped define the motivations and behaviors that shaped the experience, especially the need for a more personal and reflective way to revisit memories.
A purely functional archive would compete with existing photo-storage tools. The stronger opportunity was to create a more intentional, emotionally meaningful experience around remembering.
Minimal interfaces still require strong structure. The project taught us to balance a calm visual experience with enough organization to support a growing personal archive.
We would test how users categorize and revisit memories over time to validate whether the information architecture still feels intuitive as the archive grows.
The project strengthened our ability to turn a broad emotional idea into a focused product concept with a clearer design rationale.