Supporting a pearl jewelry brand across e-commerce, visual content, website operations, and digital storytelling — from everyday product updates to new collection launches.
VISIT LIVE SITE ↗
Web Manager, Visual Content Creator, and Live Product Host
E-commerce operations, website content, product launches, visual assets, social content, and front-end troubleshooting.
SILKYO needed a digital presence that could support frequent product updates and collection launches while keeping the brand visually consistent across website, content, and customer-facing touchpoints.
I worked across both creative and operational tasks — improving product organization, maintaining storefront quality, creating visual assets, and solving interface issues as they appeared.
My work at SILKYO was not limited to a single redesign. It involved the ongoing management of a live e-commerce environment, where visual quality, content accuracy, product discoverability, and day-to-day reliability all needed to work together.
Organized product information and tagging so customers could browse collections more efficiently and the storefront remained easier to maintain as new products were added.
Prepared and placed imagery, banners, collection assets, and product content while maintaining a consistent brand presentation across different pages.
Supported collection launches by updating products, preparing pages, checking formatting, and making sure customer-facing content was ready across desktop and mobile.
Tested the live site, identified interface issues, and made targeted fixes so the storefront remained usable during everyday operations.
As the catalog grew, product organization became increasingly important. I used structured tags and search logic to make products easier to locate by attributes such as material, color, and collection.
I organized product tags and filtering logic so customers could narrow the catalog by attributes such as material, color, and collection.
I supported new collection launches by preparing assets, updating product content, building or refreshing collection pages, and checking that layouts remained visually consistent and responsive.
Managed recurring website updates including product uploads, descriptions, imagery, collection organization, and promotional content. This required balancing speed with consistency across a live storefront.
Issue: An unintended text artifact ("map") appeared
inside the mobile navigation overlay and disrupted the interface.
Action: I audited the page structure, traced the
problem to an HTML markup issue, and corrected the source.
Result: The navigation returned to its intended
visual state and became clearer to use on mobile.
Beyond website operations, I produced product photography, short-form video, graphics, and other digital content used across web and social channels. This helped keep the online brand experience visually connected across multiple touchpoints.
Working on a live brand taught me that digital design is often operational as well as visual. A strong customer experience depends on the small systems behind the interface — accurate content, consistent assets, maintainable structure, responsive layouts, and quick problem solving when something breaks.
Changes had to fit an existing brand, live website, active catalog, and ongoing business needs rather than starting from a blank canvas.
I learned to make improvements incrementally — preserving what worked, fixing what created friction, and keeping customer-facing content consistent.
The role connected web, branding, content production, e-commerce, and customer communication rather than treating them as separate tasks.
With access to deeper analytics, I would connect future design and content decisions more directly to browsing behavior, engagement, and conversion patterns.