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MARKETING
& CONTENT

Connecting audience insight, brand strategy, and visual storytelling across campaigns, content, and experiences.

01 / Campaign Strategy

SOCIAL CAMPAIGN & REBRAND

Premier Protein

A rebrand and campaign concept exploring how Premier Protein could connect with younger, active consumers through a more energetic lifestyle positioning and cross-platform content.

  • Target Audience: Younger, health-conscious consumers and active professionals.
  • Platforms: Instagram, TikTok, YouTube.
  • Strategic Direction: Shift the story from functional nutrition toward energy, momentum, and everyday lifestyle use.
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Premier Protein Social Campaign

02 / Social Media Activation

CONTENT CREATION & OPERATION

SILKYO

Supported SILKYO's Xiaohongshu (Red) presence through localized content and visual assets for an Asian-Canadian audience. The work connected social storytelling with the brand's visual direction and broader e-commerce experience.

VIEW CASE STUDY →

03 / Experiential Marketing

EXPERIENCE PROPOSAL & STRATEGY

The Blocky Odyssey

An experiential marketing proposal for a story-driven, interactive Minecraft attraction at Tokyo DisneySea. The concept combines audience research, attraction design, promotional touchpoints, and gamified participation across the visitor journey.

  • Target Segment: Domestic young adult couples aged 18–34 seeking shared, memorable theme-park experiences.
  • Promotional Approach: An AIDA-based concept connecting transit advertising with interactive in-park Explorer Collection quests.
  • Digital Touchpoint: A LINE-based experience connecting attraction information, park navigation, and collectible interactions.

Strategic Framework: Audience segmentation, AIDA, and gamification concepts