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MARKETING
& CONTENT

Data-driven strategies and compelling visual storytelling that bridge the gap between brands and their audiences.

01 / Campaign Strategy

SOCIAL CAMPAIGN & REBRAND

Premier Protein

A comprehensive rebrand and social media campaign targeting Gen-Z and Millennials. The strategy utilized high-energy short-form content on TikTok and in-depth storytelling on YouTube to establish brand trust.

  • Target Audience: Fitness enthusiasts aged 18-35.
  • Platforms: Instagram, TikTok, YouTube.
  • Key Insight: Shifting brand perception from "functional supplement" to "lifestyle fuel."
VIEW FULL CAMPAIGN →
Premier Protein Social Campaign

02 / Social Media Activation

CONTENT CREATION & OPERATION

Silkyo

Spearheaded the localized content strategy for the Asian-Canadian market on Xiaohongshu (Red). Created high-quality visual assets that aligned with the brand's "Modern Urban" aesthetic, driving engagement and directing traffic to the e-commerce site.

VIEW LIVE SITE →

03 / Experiential Marketing

EXPERIENCE PROPOSAL & ACUMEN

The Blocky Odyssey

An experiential marketing proposal and cross-platform framework introducing a story-driven, interactive Minecraft attraction to Tokyo DisneySea. Designed around extensive consumer demographic evaluations, this campaign flips passive rider behaviors into active gamified conversion funnels.

  • Target Segment: Urban Young Women aged 18–29 in the Greater Tokyo Area prioritizing shareable, aesthetic moments.
  • Omnichannel Activation: AIDA promotional design blending stop-motion Tokyo subway immersive tunnels with active in-park Explorer Collection Quests.
  • Conversion Engine: A LINE-based closed funnel ecosystem driving ticket acquisition, maps navigation, and phygital souvenir monetization channels.

Strategic Framework: Integrated OLC Group Metrics & Gamification Models