Data-driven strategies and compelling visual storytelling that bridge the gap between brands and their audiences.
A comprehensive rebrand and social media campaign targeting Gen-Z and Millennials. The strategy utilized high-energy short-form content on TikTok and in-depth storytelling on YouTube to establish brand trust.
Spearheaded the localized content strategy for the Asian-Canadian market on Xiaohongshu (Red). Created high-quality visual assets that aligned with the brand's "Modern Urban" aesthetic, driving engagement and directing traffic to the e-commerce site.
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An upcoming case study exploring the "Ferris Wheel Rotating Restaurant" concept. Focusing on user journey mapping, experience design, and "Instagrammable" moment creation using the Six Thinking Hats method.
